LEGO® Store Grand Opening Celebration at Eastview Mall This Weekend

Event to Feature Master Building Event In Mall’s Main Court

Victor, NY – Everyone is invited to celebrate the grand opening of our area’s only LEGO® Store at Eastview Mall with a huge LEGO building event on Friday, April 27 – Sunday, April 29. Mall guests will have the opportunity to help a real LEGO Master Builder construct an 8-ft tall model of Buzz Lightyear™ completely out of LEGO bricks in the mall’s Main Court. Throughout the weekend there will also be exclusive in-store offers, free LEGO giveaways and raffles. Everyone who participates in the Master Build event will receive a free LEGO Certificate of Achievement.

Eastview’s 2,000+ square foot LEGO^® store features an assortment of products covering nearly every square inch of space and three key design components.  The “Pick-A-Brick Wall”, by far the most popular store feature, offers the option to hand pick and purchase specific LEGO^® bricks and elements in a variety of colors and shapes in bulk.  The “Living Room” is an interactive play area prominently positioned in the center of the store, giving consumers a chance to get “hands-on, minds-on” with LEGO^® products. Guests will find a full selection of LEGO^® products and branded merchandise for children ages 2 and up, including DUPLO^® sets, new brand lines such as NINJAGO and Alien Conquest and popular licensed items such as LEGO^® Star Wars and LEGO^® Harry Potter.

There are 58 LEGO Stores across the country. The addition of LEGO to Eastview is a direct result of mall owner Wilmorite’s ongoing effort to offer Western New York consumers the best shopping experience at Eastview. 

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