
Upscale fashion department store Von Maur will open its first location in New York at Eastview in the Fall of 2013. Von Maur's 140,000 square-foot store will be the second east coast location for the high-end department store. To learn more about Von Maur click here.

The Art of Shaving, a unique store that features high-end shaving supplies and grooming products for men, will open its first Rochester-area location at Eastview in the end of June. As a leading luxury men’s grooming brand, The Art of Shaving aims to induct discerning male consumers into the “Brotherhood of Shaving”; a mission to help men achieve The Perfect Shave by elevating it from a chore into an enjoyable ritual. The nearly 800 square foot location will be located in the soon-to-be Von Maur wing of the mall.

Tilly’s, the premiere destination for action sports and lifestyle fans around the globe, will also open their first Upstate/Western New York store at Eastview this August. Inspired by surfing, skateboarding, motocross, music, art, fashion and individuality, the 7,300 square foot store will be located in the Lord & Taylor wing and will focus on creating a unique and inspiring experience for “generation z”, offering the best brands and largest assortment.

Toys “R” Us - the world’s leading dedicated toy and juvenile products retailer- will soon open a Toys “R” Us Express store. Toys “R” Us has decided to test this concept, which has been successful in other markets, at Eastview. Encompassing a total of 12,000 square feet, the “express” store will offer a slightly smaller selection of merchandise than regular store locations but will feature their most popular toy and gift items. The store is expected to open in this summer.

Brooks Brothers will open their first Upstate New York location at Eastview in the Fall of 2013 in a 6,700 square foot space located directly next to the new Von Maur department store. Brooks Brothers brings classic American styles for men, women, children, along with accessories, and home décor. Established in New York City in 1818, , Brooks Brothers is the country’s oldest apparel retailer best known for introducing iconic products including the button down and non-iron shirts, repp ties, seersucker and madras . With 194 years in the retail industry their focus is on providing fine quality, exceptional personal service and value in all their products.

Michael Kors will open their first store in the Rochester market at Eastview in the Fall of 2013. Their 2,185 square foot space will be located in the Starbucks Court. Michael Kors is a popular international brand that has been seen on celebrities such as Jessica Beil, Brooklyn Decker, Cindy Crawford, and Michelle Obama. Their style can be described as chic and timeless, but fresh. The store will carry men’s and women’s fashions, accessories, shoes, and handbags.

Mann’s Jewelers, the area’s most well-known purveyor of fine diamonds, watches, jewelry and gifts, will be expanding by opening a new store at Eastview in late summer 2013. The family-owned jeweler will open a second newly designed 7,000 square foot location in the soon-to-be Von Maur wing of Eastview

Popular handbag and accessory designer Vera Bradley will open their first Upstate New York store at Eastview in 2013. Featuring fun and colorful styles, the 1,900 square foot store will feature a complete line of quilted handbags, accessories, travel items, stationery and eyewear, plus specially designed products for the home.

Kids Foot Locker opened at Eastview in March. The store will carry all the top brands adults have come to love at Foot Locker (Nike, Adidas, Converse, Puma and more) but in smaller sizes (from infant through grade school). The 2,800 square foot store will be located in the soon-to-be Von Maur wing of the mall.

Cheese Masters, Inc is a quick service restaurant that serves ‘create your own’ grilled cheese and melt sandwiches. Cheese Masters also features soups, macaroni and cheese and prides itself on serving fresh, high quality foods to their customers. Cheese Masters opened their first store at Eastview in October in the Food Court.

Soma Intimates, a boutique store dedicated to offering supremely comfortable, high quality bras, panties, sleepwear and activewear opened its first Upstate New York store at Eastview in August, 2012. Launched under the Chico's brand umbrella in 2004, Soma Intimates occupies a 3,600 square foot store in the mall.

Guess is a trendy, popular American clothing line that also includes fashion accessories such as watches, jewelry and perfumes. Guess opened in July, 2012 in the former Bon Ton Court.

The LEGO Group is engaged in the development of children's creativity through playing and learning. Based on the world-famous LEGO® brick, the company today provides toys, experiences and teaching materials for children in more than 130 countries. The LEGO Group has approximately 10,000 employees, and it is the world's third largest manufacturer of play materials. LEGO opened at Eastview in April 2012 and is located in the Main Court of the mall.

Free People is a mature, contemporary brand geared toward twenty-something women and allows them to appreciate a line of clothing that caters to their intelligence, creativity and individuality, while keeping with its great quality and affordability. Free People opened at Eastview in March 2012!

LUSH believes in making effective products from fresh, organic fruit and vegetables, the finest essential oils and safe synthetics. LUSH invests their own products and fragrances by hand, using little or no preservative or packaging, using only vegetarian ingredients. LUSH buys ingredients only from companies that do not commission tests on animals. LUSH believes in long, candlelit baths, sharing showers, massage, and in filling the world with perfume!