Sign Up for E-mail News
Store Finder

New Stores

Madewell, part of the widely popular J. Crew brand, will open its first Upstate New York location at Eastview in early spring. Founded in 2006, Madewell appeals to the savvy shopper looking for clothes that are simply "made well" - with clothing designed to have a retro quality, including a wide range of effortlessly cool pieces to pair with their denim.  Their 2,700 square foot Eastview store will be located in the Von Maur wing of the mall.

TUMI opened their first Upstate New York location at Eastview in October 2014. Since 1975, TUMI has been creating world-class business and travel essentials, designed to upgrade, uncomplicate, and beautify all aspects of life on the move. Their products are best known for blending flawless functionality with a spirit of ingenuity. Designed in America, for Global Citizens everywhere. TUMI is located in the Von Maur wing of the mall.



Macarollin, a popular Rochester-area food truck, has brought its gourmet macaroni and cheese concept indoors to Eastview! Serving up to four macaroni and cheeses a minute, their rotating menu of 25 different options includes lobster macaroni and cheese, along with buffalo chicken, bacon, and the traditional classic macaroni and cheese. Visit them in the Food Court!


Three Brothers Winery, whose Finger Lakes location features three wineries and a microbrewery, now has a store at Eastview. It features the most popular elements of their destination winery including a tasting room where shoppers can sample flights of wine, beer and hard cider.  Gift items are also available for purchase, and the winery also plans to hold various in-store seminars and special events.


Nathan’s Soup and Salad, which has been serving home-style soups, salads and breads to Rochestarians since 1980, opened in the Food Court at Eastview in November 2014. This is the fourth location for the Rochester-based restaurant.  In addition to their famous soup and cheese bread, they offer salads and unique breakfast options to early shoppers and employees.


PINK, a Victoria’s Secret brand that targets females in their late teens and early 20s, now has a separate store at Eastview.The PINK line features underwear, sleepwear, loungewear, beauty products, and accessories. The 5,000 square foot store opened in September, 2014 in the Lord & Taylor wing of the mall.



The Art of Shaving, a unique store that features high-end shaving supplies and grooming products for men, opened its first Rochester-area location at Eastview in June, 2013. As a leading luxury men’s grooming brand, The Art of Shaving aims to induct discerning male consumers into the “Brotherhood of Shaving”; a mission to help men achieve The Perfect Shave by elevating it from a chore into an enjoyable ritual.  The nearly 800 square foot location is located in the Von Maur wing of the mall.



Athleta, a popular women's yoga, swimwear, running and athletic clothing line, has opened first Upstate New York store at Eastview. Known for their performance apparel and gear that is designed and tested by women athletes, Athleta is owned by the same company as Gap, Banana Republic and Old Navy. Athleta is currently located in the Von Maur wing of the mall but will re-locate to the Macy's wing in 2014.  


Brighton, an accessories manufacturer and retailer with over 140 retail boutiques in the United States, opened their first Rochester-area store at Eastview in October, 2013. Founded in 1985 as a finely crafted, refined men’s belts company, Brighton has expanded over the years to carrying items for both men and women, including coordinating accessories such as wallets, sunglasses, handbags, jewelry, and footwear, as well as luggage and home accessories.  Brighton’s 1,400 square foot store is located in the Von Maur wing of the mall.




Brooks Brothers opened their first Upstate New York location at Eastview in August, 2013. Their 6,700 square foot space is located directly next to the Von Maur department store. Brooks Brothers brings classic American styles for men, women, children, along with accessories, and home décor. Established in New York City in 1818, Brooks Brothers is the country’s oldest apparel retailer best known for introducing iconic products including the button down and non-iron shirts, repp ties, seersucker and madras . With 194 years in the retail industry their focus is on providing fine quality, exceptional personal service and value in all their products.


Kids Foot Locker opened at Eastview in March, 2013. The store carries all the top brands adults have come to love at Foot Locker (Nike, Adidas, Converse, Puma and more) but in smaller sizes (from infant through grade school). The 2,800 square foot store is located in the Von Maur wing of the mall.


L’Occitane en Provence, an international retailer of body, face and home products opened at Eastview this fall. Based in Manosque, France, the company – whose stated brand values include “authenticity and naturalness” - aspires to be the worldwide reference for Mediterranean well-being. The 1,100 square foot L’Occitane boutique is located in the Von Maur wing of the mall.



Mann’s Jewelers, the area’s most well-known purveyor of fine diamonds, watches, jewelry and gifts, opened their second Rochester-area location at Eastview in the Fall of 2013. The 7,000 square foot store is located in the Von Maur wing, and is designed to modernize the jewelry shopping experience. Divided into sections, the store features a bridal boutique, Men’s Department, Home & Gift Gallery and MJ Everyday. It also also offers the coveted world-class brands such as David Yurman, Ippolita, Roberto Coin, John Hardy and Movado!.


Michael Kors opened their first store in the Rochester market at Eastview in August 2013. Their 2,185 square foot space is located just behind the Starbucks Court in the Von Maur wing of the mall. Michael Kors is a popular international brand that has been seen on celebrities such as Jessica Beil, Brooklyn Decker, Cindy Crawford, and Michelle Obama. Their style can be described as chic and timeless, but fresh.  The store carries women’s fashions, unisex accessories, shoes, and handbags. 


Card and gift retailer Papyrus opened at Eastview in October. Papyrus – which features an ever-expanding array of greeting cards, gift wrap, gift bags, stationary, journals, and unique gift products – occupies an 1,100 square foot store, also in the Von Maur wing.


Tilly’s, the premiere destination for action sports and lifestyle fans around the globe, opened their first Upstate/Western New York store at Eastview in August, 2013. Inspired by surfing, skateboarding, motocross, music, art, fashion and individuality, the 7,300 square foot store is located in the Lord & Taylor wing and will focus on creating a unique and inspiring experience for “generation z”, offering the best brands and largest assortment. 


Toys “R” Us - the world’s leading dedicated toy and juvenile products retailer- has opened a Toys “R” Us Express store at Eastview. Toys “R” Us has decided to test this concept, which has been successful in other markets. Encompassing a total of 12,000 square feet, the “express” store offers a slightly smaller selection of merchandise than regular store locations but will feature their most popular toy and gift items. It is located in the Lord & Taylor wing of the mall.

Popular handbag and accessory designer Vera Bradley opened their first Upstate New York store at Eastview in June, 2013 in the Von Maur wing of the mall. Featuring fun and colorful styles, the 1,900 square foot store features a complete line of quilted handbags, accessories, travel items, stationery and eyewear, plus specially designed products for the home.




Upscale fashion department store Von Maur celebrated its grand opening at at Eastview on October 26, 2013. Von Maur's 140,000 square-foot store is the first northeast location for the high-end department store. To learn more about Von Maur click here.