Athleta, a popular women's yoga, swimwear, running and athletic clothing line, has opened first Upstate New York store at Eastview. Known for their performance apparel and gear that is designed and tested by women athletes, Athleta is owned by the same company as Gap, Banana Republic and Old Navy. Athleta is currently located in the Von Maur wing of the mall but will re-locate to the Macy's wing in 2014.
Brooks Brothers opened their first Upstate New York location at Eastview in August, 2013. The 6,700 square foot space located directly next to the soon-to-be new Von Maur department store. Brooks Brothers brings classic American styles for men, women, children, along with accessories, and home décor. Established in New York City in 1818, , Brooks Brothers is the country’s oldest apparel retailer best known for introducing iconic products including the button down and non-iron shirts, repp ties, seersucker and madras . With 194 years in the retail industry their focus is on providing fine quality, exceptional personal service and value in all their products.
Michael Kors opened their first store in the Rochester market at Eastview in August 2013. Their 2,185 square foot space is located just behind the Starbucks Court in the soon-to-be Von Maur wing of the mall. Michael Kors is a popular international brand that has been seen on celebrities such as Jessica Beil, Brooklyn Decker, Cindy Crawford, and Michelle Obama. Their style can be described as chic and timeless, but fresh. The store carries women’s fashions, unisex accessories, shoes, and handbags.
Popular handbag and accessory designer Vera Bradley opened their first Upstate New York store at Eastview in June, 2013 in the Von Maur wing of the mall. Featuring fun and colorful styles, the 1,900 square foot store features a complete line of quilted handbags, accessories, travel items, stationery and eyewear, plus specially designed products for the home.
The Art of Shaving, a unique store that features high-end shaving supplies and grooming products for men, opened its first Rochester-area location at Eastview in June, 2013. As a leading luxury men’s grooming brand, The Art of Shaving aims to induct discerning male consumers into the “Brotherhood of Shaving”; a mission to help men achieve The Perfect Shave by elevating it from a chore into an enjoyable ritual. The nearly 800 square foot location is located in the Von Maur wing of the mall.
Upscale fashion department store Von Maur celebrated its grand opening at at Eastview on October 26, 2013. Von Maur's 140,000 square-foot store is the first northeast location for the high-end department store. To learn more about Von Maur click here
Brighton, an accessories manufacturer and retailer with over 140 retail boutiques in the United States, opened their first Rochester-area store at Eastview in October, 2013. Founded in 1985 as a finely crafted, refined men’s belts company, Brighton has expanded over the years to carrying items for both men and women, including coordinating accessories such as wallets, sunglasses, handbags, jewelry, and footwear, as well as luggage and home accessories. Brighton’s 1,400 square foot store is located in the Von Maur wing of the mall.
L’Occitane en Provence, an international retailer of body, face and home products opened at Eastview this fall. Based in Manosque, France, the company – whose stated brand values include “authenticity and naturalness” - aspires to be the worldwide reference for Mediterranean well-being. The 1,100 square foot L’Occitane boutique is located in the Von Maur wing of the mall.
Card and gift retailer Papyrus opened at Eastview in October. Papyrus – which features an ever-expanding array of greeting cards, gift wrap, gift bags, stationary, journals, and unique gift products – occupies an 1,100 square foot store, also in the Von Maur wing.
Mann’s Jewelers, the area’s most well-known purveyor of fine diamonds, watches, jewelry and gifts, will be expanding by opening a new store at Eastview in fall 2013. The family-owned jeweler will open a second newly designed 7,000 square foot location in the Von Maur wing of Eastview.
Tilly’s, the premiere destination for action sports and lifestyle fans around the globe, opened their first Upstate/Western New York store at Eastview in August, 2013. Inspired by surfing, skateboarding, motocross, music, art, fashion and individuality, the 7,300 square foot store is located in the Lord & Taylor wing and will focus on creating a unique and inspiring experience for “generation z”, offering the best brands and largest assortment.
Toys “R” Us - the world’s leading dedicated toy and juvenile products retailer- has opened a Toys “R” Us Express store at Eastview. Toys “R” Us has decided to test this concept, which has been successful in other markets. Encompassing a total of 12,000 square feet, the “express” store offers a slightly smaller selection of merchandise than regular store locations but will feature their most popular toy and gift items.
Kids Foot Locker opened at Eastview in March, 2013. The store will carry all the top brands adults have come to love at Foot Locker (Nike, Adidas, Converse, Puma and more) but in smaller sizes (from infant through grade school). The 2,800 square foot store will be located in the soon-to-be Von Maur wing of the mall.
Soma Intimates, a boutique store dedicated to offering supremely comfortable, high quality bras, panties, sleepwear and activewear opened its first Upstate New York store at Eastview in August, 2012. Launched under the Chico's brand umbrella in 2004, Soma Intimates occupies a 3,600 square foot store in the mall.
Guess is a trendy, popular American clothing line that also includes fashion accessories such as watches, jewelry and perfumes. Guess opened in July, 2012 in the former Bon Ton Court.
The LEGO Group is engaged in the development of children's creativity through playing and learning. Based on the world-famous LEGO® brick, the company today provides toys, experiences and teaching materials for children in more than 130 countries. The LEGO Group has approximately 10,000 employees, and it is the world's third largest manufacturer of play materials. LEGO opened at Eastview in April, 2012 and is located in the Main Court of the mall.
Free People is a mature, contemporary brand geared toward twenty-something women and allows them to appreciate a line of clothing that caters to their intelligence, creativity and individuality, while keeping with its great quality and affordability. Free People opened at Eastview in March, 2012.
LUSH believes in making effective products from fresh, organic fruit and vegetables, the finest essential oils and safe synthetics. LUSH invests their own products and fragrances by hand, using little or no preservative or packaging, using only vegetarian ingredients. LUSH buys ingredients only from companies that do not commission tests on animals. LUSH believes in long, candlelit baths, sharing showers, massage, and in filling the world with perfume!