Victor, NY – December 19, 2014 – Madewell, part of the widely popular J. Crew brand, will open its first Upstate New York location at Eastview in early spring.
Founded in 2006, Madewell appeals to the savvy shopper looking for clothes that are simply "made well" - with clothing designed to have a retro quality, including a wide range of effortlessly cool pieces to pair with their denim.
Across the country Madewell stores feature a friendly general-store vibe and antique décor that naturally reflect the authenticity and timelessness of the clothing. Their 2,700 square foot Eastview store will be located in the Von Maur wing of the mall.
The addition of Madwell to Eastview is a direct result of mall owner Wilmorite’s ongoing effort to offer upstate consumers the best, most unique shopping experience at Eastview. In the last two years, Eastview has opened more than a dozen new stores, many of which were first to both Rochester and Upstate New York, including Brooks Brothers, Anthropologie, Michael Kors, Vera Bradley, Von Maur and most recently world-class business and travel retailer TUMI.