Macy's to open Backstage outlet concept at Eastview Mall
Do you like designer clothes at discount prices? A Macy's outlet concept is slated to open at Eastview Mall. Macy’s Backstage will open at the mall in Victor on Saturday, Aug. 10. Macy’s Backstage offers customers another way to shop by providing a store-within-a-store shopping experience with significant savings. The new store will have approximately 14,000 square feet of dedicated retail space and will be housed on the second level inside the current Macy’s store. The selection of offerings will include fresh products from both new and renowned brands. The store will also carry apparel and accessory brands not currently available at Macy’s, and each Backstage location is specially curated. Shoppers should expect savings on apparel for men, women and children, as well as deals on an eclectic assortment of housewares, home textiles and decor, cosmetics, hair and nail care, gifts, jewelry, shoes, designer handbags, accessories and activewear.
“Macy’s Backstage Eastview Mall was designed to bring great deals and the fun of the hunt into our existing Eastview location," Michelle Israel, Macy’s senior vice president of Off Price, said in a statement. "If you’re looking for a fashion update, a last-minute gift, or a special treat for yourself, your home, or your pet, we have you covered."
There will be frequent deliveries to the store to ensure fresh inventory, Israel added. Outlet malls and off-price retailers such as TJ Maxx have been the one growing sector in brick-and-mortar retail amid digital competition. Other department stores, such as Nordstrom and Saks Fifth Avenue, also have off-price concepts for shopping. Macy’s has successfully expanded its off-price business to 165 locations within its existing stores. One of Macy’s strategic initiatives is to expand Backstage to 50 additional Macy’s stores in 2019.
“We are excited to see the Backstage concept come to the second floor of the Eastview Macy’s store," Mike Kauffman, general manager of Eastview Mall, said in a statement. "They have had great success with the concept in other markets where it has been introduced. And with the expertise of their buying team, I’m sure the Eastview shopper will find great bargains."
Macy’s Backstage is operated by its own buying team, which searches to find product at the best prices, the company said. This allows Backstage to deliver a constantly changing assortment of on-trend merchandise at 20 to 80 percent off traditional department store prices and encourages customers to return often to find new items. Sales associates known as the Backstage Crew are available as well as amenities such as mobile checkout stations and three-way mirror installations in the fitting rooms. The grand opening will be celebrated with giveaways for the first 100 customers and special events throughout opening day.