OPEN TODAY 11AM - 6PM (Merchant hours may vary)

7979 Pittsford-Victor Road (Route 96). Victor , NY 14564




July 23, 2021 – Rochester, NY – Eastview Mall announces the opening FYE, a leading specialty retailer of entertainment and pop culture merchandise. FYE’s return to the shopping center was announced in April 2021.

Located just inside Entrance 4, FYE offers a unique entertainment perspective through innovative and creative products that further the connection between shoppers and entertainment. Founded in 1973, FYE remains one of the most well-known names in retail entertainment.

The new 4,388 square foot store offers the latest in pop culture merchandise including tees, movies, albums, candy, collectibles, and much more! FYE exclusives include collectible collections focused on favorites like Avatar: The Last Airbender, Godzilla vs. Kong, the Garbage Pail Kids, FYE Exclusive Funko Pop! and more.

To contact FYE, please call (585) 565-3715

In the coming months, Eastview will also welcome Nocino, a chef-owned Italian restaurant, featuring a premium selection of steaks and chops, family recipes, house-made pastas, and scratch cooking.  Fashion retailers H&M and Charlotte Russe are returning to Eastview and will open their doors this summer.