OPEN TODAY 10AM - 8PM (Merchant hours may vary)

7979 Pittsford-Victor Road (Route 96). Victor , NY 14564




October 15, 2021 – Rochester, NY – Eastview Mall announces the opening of Against All Odds, a popular young adult fashion brand. Against All Odds, which also goes by the moniker “AAO” opened their doors to shoppers today, Friday, October 15 at 11am. In addition to merchandise retail, the new 7,373 square foot store is about a lifestyle that is reflected through music, art, and fashion.  

Located between Aeropostale and Tilly’s in the JCPenney wing, Against All Odds represents contemporary trends of young fashion and embodies diverse streetwear. The eclectic mix of young men’s and women’s merchandise, ranging from apparel to accessories, has attracted just as diverse a customer base. AAO is the one stop shop for anyone who wants to be seen in the best street wear and current trends.

"AAO has been a requested store by Eastview shoppers for years, so we are happy to be able to add them to our mix of unisex retailers. Their wide range of brands and trendy apparel will be an excellent addition to our retail store mix," said Eastview Mall General Manager, Mike Kauffman.

This past summer, Eastview welcomed back retailers FYE, H&M, and Charlotte Russe. This fall, Eastview will welcome Nocino, a chef-owned Italian restaurant, featuring a premium selection of steaks and chops, family recipes, house-made pastas, and scratch cooking.