Victor, NY – May 28, 2014 – PINK, a Victoria’s Secret brand that targets females in their late teens and early 20s, will open a separate store at Eastview in early fall.
The PINK line features underwear, sleepwear, loungewear, beauty products, and accessories. The 5,000 square foot store will open in the Lord & Taylor wing of the mall.
The Victoria’s Secret store at Eastview, which currently has a large section of PINK products, will undergo renovations in their current location (in the Sears wing) beginning in June. The store will temporarily move to the Von Maur wing of the mall.
This is the first PINK store in the Rochester area. The addition of this retailer is a direct result of mall owner Wilmorite’s ongoing effort to offer local consumers the best shopping experience at Eastview.