OPEN TODAY 10AM - 8PM (Merchant hours may vary)

7979 Pittsford-Victor Road (Route 96). Victor , NY 14564




Victor, NY – October 28, 2013 – Von Maur, Athleta,Brighton Collectibles, L’Occitane en Provence, and Papyrus are all now open at Eastview.

Von Maur celebrated the grand opening of their first northeast location at Eastview over the weekend. The 140,000 square-foot upscale fashion department store has consistently impressed its customers with their comfortable, customer service-focused shopping experience and a wide selection of brand-name fashion for the entire family. Founded in downtown Davenport, Iowa, the company currently operates 27 stores in eleven states with the only other east coast stores being outside of Atlanta, Georgia.

Athleta, a popular women's yoga, swimwear, running and athletic clothing line, has opened first Upstate New York store at Eastview. Known for their performance apparel and gear that is designed and tested by women athletes, Athleta is currently located in the Von Maur wing of the mall but will re-locate to the Macy's wing in 2014.

Brighton, an accessories manufacturer and retailer, features coordinating items such as wallets, sunglasses, handbags, jewelry, and footwear, as well as luggage and home accessories. This is the first Brighton store in Rochester and it is located in the Von Maur wing of the mall.

L’Occitane – another first to market store – is an international retailer of body, face and home products. Based in Manosque, France, the company - whose stated brand values include “authenticity and naturalness” - aspires to be the worldwide reference for Mediterranean well-being. The boutique is also located in the Von Maur wing.

Card and gift retailer Papyrus, also open in the Von Maur wing, features an ever-expanding array of greeting cards, gift wrap, gift bags, stationary, journals, and unique gift products. This is also the first Papyrus store in the Rochester-area.

The addition of all these first-to-market retailers is a direct result of mall owner Wilmorite’s ongoing effort to offer Upstate and Western New York consumers the best shopping experience at Eastview.

On November 10th Eastview is hosting a Cocktails & Couture event to celebrate the nearly one dozen stores that have opened in the past year. The event, involving Michael Kors, Vera Bradley, Brooks Brothers, Free People, The Art of Shaving, Mann’s Jewelers (opening in November), and more will feature drinks, hors d’oeuvres and desserts, live music and a rare full length Von Maur fashion show. Tickets are on sale now at Eastview’s Customer Service Center. Proceeds will benefit the Wilmot Cancer Center.