Athleta, the Sonoma, California based premium fitness and lifestyle apparel brand designed by women athletes for women athletes, will open its first upstate New York location at Eastview next month. Throughout the holiday season Athleta will be located in the soon-to-be Von Maur wing of the mall. They will move to a permanent location in the Macy’s wing in early 2014.
Athleta features a broad assortment of performance apparel and gear for running, yoga, Pilates, gym/training, swim, and everything in between. Additionally, it will offer free fitness classes, a personalized styling service, and in-store discounts for fitness professionals.
Also opening at Eastview next month is the areas first Brighton, L’Occitane en Provence, Papyrus and Von Maur department store. The addition of all these first-to-market retailers is a direct result of mall owner Wilmorite’s ongoing effort to offer Upstate and Western New York consumers the best shopping experience at Eastview.