Victor, NY – June 19, 2013 – Brighton, an accessories manufacturer and retailer with over 140 retail boutiques in the United States, will open their first Rochester-area store at Eastview this fall. Founded in 1985 as a finely crafted, refined men’s belts company, Brighton has expanded over the years to carrying items for both men and women, including coordinating accessories such as wallets, sunglasses, handbags, jewelry, and footwear, as well as luggage and home accessories. Brighton’s 1,400 square foot store will be located in the soon-to-be Von Maur wing of the mall.
Also opening in the soon-to-be Von Maur wing will be L’Occitane en Provence, an international retailer of body, face and home products. Based in Manosque, France, the company – whose stated brand values include “authenticity and naturalness” - aspires to be the worldwide reference for Mediterranean well-being. The 1,100 square foot L’Occitane boutique will open this September.
Eastview will also welcome card and gift retailer Papyrus this fall. Papyrus – which features an ever-expanding array of greeting cards, gift wrap, gift bags, stationary, journals, and unique gift products – will occupy an 1,100 square foot store, also in the soon-to-be Von Maur wing.
These first-to-market retailers will join other first-to-market retailers at Eastview including Vera Bradley (opening next week), The Art of Shaving (opening in July), Michael Kors, Brooks Brothers and high-end department store Von Maur (all planned to open this fall). The addition of these retailers is a direct result of mall owner Wilmorite’s ongoing effort to offer Upstate and Western New York consumers the best shopping experience at Eastview. More unique store announcements are expected in the coming weeks.