Victor, NY – May 16, 2013– The Art of Shaving, a unique store that features high-end shaving supplies and grooming products for men, will open its first Rochester-area location at Eastview in early summer. As a leading luxury men’s grooming brand, The Art of Shaving aims to induct discerning male consumers into the “Brotherhood of Shaving”; a mission to help men achieve The Perfect Shave by elevating it from a chore into an enjoyable ritual. The nearly 800 square foot location will be located in the soon-to-be Von Maur wing of the mall.
Tilly’s, the premiere destination for action sports and lifestyle fans around the globe, will also open their first Upstate/Western New York store at Eastview this August. Inspired by surfing, skateboarding, motocross, music, art, fashion and individuality, the 7,300 square foot store will be located in the Lord & Taylor wing and will focus on creating a unique and inspiring experience for “generation z”, offering the best brands and largest assortment.
Directly next to the soon-to-be Tilly’s location Toys “R” Us - the world’s leading dedicated toy and juvenile products retailer- will open a Toys “R” Us Express store. Toys “R” Us has decided to test this concept, which has been successful in other markets, at Eastview. Encompassing a total of 12,000 square feet, the “express” store will offer a slightly smaller selection of merchandise than regular store locations but will feature their most popular toy and gift items. The store is expected to open in this summer.
The Art of Shaving, Tilly’s and Toys “R” Us Express are among several new retailers who are coming to Eastview in 2013. Vera Bradley will open their first area boutique this summer as will Michael Kors and Brooks Brothers. High-end department store Von Maur will open their first east coast store at Eastview in the Fall of 2013. The addition of these retailers is a direct result of mall owner Wilmorite’s ongoing effort to offer Upstate and Western New York consumers the best shopping experience at Eastview. Look for more unique, first-to-market store announcements in the coming weeks.