Victor, NY – March 16, 2012– Free People, a boutique store that caters to a mature, female contemporary style, has opened its first western/central New York area store at Eastview. Featuring fresh, intricate seasonal clothing and displays, Free People’s 2,900 square foot store is located in the former Bon Ton wing. Eastview is also announcing that Guess will be opening in the mall by summer 2012. The 3,700 square foot store will also be located in the former Bon Ton wing. While both Free People and Guess items are sold inside Eastview department stores, the brands were so popular that the retailers decided to open up free-standing stores within the mall.
The addition of these retailers is a direct result of mall owner Wilmorite’s ongoing effort to offer Western New York consumers the best shopping experience at Eastview. The addition of high-end department store Von Maur in Fall of 2013 (which will replace the former Bon Ton store) has helped to draw the attention of many upscale retailers who currently do not have stores in the region.
“The continued growth and success of Eastview is sustained by Rochester’s demand for new and unique retailers,” said Mike Kauffman, Eastview’s general manager. “We anticipate more exciting store announcements in the next couple of months.”
Finally, construction on the perhaps the most widely-anticipated store of the year, LEGO, is well underway. An April opening is anticipated. This LEGO store will also be the first of its kind in the western/central New York area.