OPEN TODAY 10AM - 8PM Mon. Nov. 29 - Fri. Dec. 3

7979 Pittsford-Victor Road (Route 96). Victor , NY 14564
585-223-4420

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Eastview to Welcome LEGO in Spring 2012


11/18/2011

Victor, NY – November 18, 2011 – Eastview is excited to announce that LEGO® will open a 2,000+ square foot store in the main court of the mall in Spring 2012. The store, known for its kid-chic design, innovative displays and consumer-friendly play areas, is the first of its kind in Upstate New York.

LEGO ® stores feature an assortment of product covering nearly every square inch of space and each store features three key design components.  The “Pick-A-Brick Wall”, by far the most popular store feature, offers the option to hand pick and purchase specific LEGO® bricks and elements in a variety of colors and shapes in bulk.  The “Living Room” is an interactive play area prominently positioned in the center of the store, giving consumers a chance to get “hands-on, minds-on” with LEGO® products. Finally, a “Brand Ribbon” runs the circumference of the store, featuring LEGO® model displays, company history and fun facts to entertain guests.

Shoppers at LEGO®  will find a full selection of LEGO® products and branded merchandise for children ages 2 and up, including DUPLO® sets, new brand lines such as ® NINJAGO and Alien Conquest and popular licensed items such as LEGO® Star Wars and LEGO® Harry Potter.

There are 58 LEGO Stores across the country, including flagship locations at the Mall of America in Bloomington, Minnesota and in the DOWNTOWN DISNEY areas in Orlando, Florida and Anaheim, California.

For More Information contact: Wendy Roche, Marketing Director, Eastview Mall 585-223-3693 or wroche@wilmorite.com