OPEN TODAY 10AM - 8PM (Merchant hours may vary)

7979 Pittsford-Victor Road (Route 96). Victor , NY 14564


History of Fashion & The Hollywood Collection Exhibits

Starts 09/24/18
Ends 10/08/18

For the first time in our area, the history of fashion and the glamour of Hollywood will be on display, as Eastview Mall hosts the world-renowned Gene London Collections.


See costumes worn by Marilyn Monroe, Grace Kelly, Audrey Hepburn, Ginger Rogers, Vivien Leigh, Fred Astaire, Elizabeth Taylor, Charlton Heston, and many other icons of the silver screen. A Princess Diana premiere gown will also be on display as part of the collection.

Enjoy a fashion retrospective featuring authentic turn-of-the-century styles and modern clothing in 24 life-size steamer trunks.

Experience a complimentary guided exhibit tour with Mr. London himself.



Be the first to view the collections during our Red Carpet Reception on Sunday, September 23 at 7:00pm.*
A limited number of tickets for this event are on sale now at Eastview Customer Service (located just off the Food Court near Entrance 5). Cost is $40 each (cash or credit only**) and include a complimentary cocktail, hors d'oeuvres, fashion presentation featuring exclusive celebrity clothing (only to be seen during this event), followed by a private fashion appraisal clinic with Mr. London. Proceeds to go to Fashion Week Rochester. 

Special thanks to our event supporters Macy's and Euphoria Salon and Spa for providing hair and makeup services for our Red Carpet models.

PLEASE NOTE: Guests may view the collection during regular mall hours or attend a special presentation by Mr. London during the times listed below. There is no fee to view either collection or attend a presentation. Tickets/registration are not required except for the September 23 event. The History of Fashion will be on display in the Von Maur wing. The Hollywood Collection will be on display in our Main Court. 

The History of Fashion featuring The Hollywood Collection
Gene London Appearance Schedule


History of Fashion tours will meet in the Main Court and will last approximately 20 minutes. Hollywood Collection presentations will be held in the Main Court and will last approximately 30 minutes. Special presentations for larger groups size 20 or more may be arranged. Please contact Eastview Marketing Director Wendy Roche to coordinate at or call (585) 223-3693.

Sunday, September 23

Red Carpet Reception
Note this is a ticketed event. Please refer to above event information for details. 

Thursday, September 27
History of Fashion tour: 10:00am
Hollywood Collection presentation 11:00am

Friday, September 28
History of Fashion tour: 6:00pm
Hollywood Collection presentation: 7:00pm

Saturday, September 29
History of Fashion tour: 11:00am
Hollywood Collection presentation: 12:00pm
*Appraisal clinic immediately after

Sunday, September 30

History of Fashion tour: 2:00pm
Hollywood Collection presentation: 3:00pm

Thursday, October 4
History of Fashion tour: 11:00am
Hollywood Collection presentation 12:00pm

Friday, October 5
History of Fashion tour: 5:00pm
Hollywood Collection presentation 6:00pm

Saturday, October 6
History of Fashion tour: 3:00pm
Hollywood Collection presentation: 4:00pm

Sunday, October 7

History of Fashion tour: 2:00pm
Hollywood Collection presentation: 3:00pm
*Appraisal clinic immediately after

Monday, October 8
History of Fashion tour: 11:00am
Hollywood Collection presentation: 12:00pm


*Guests who attend an appraisal clinic may bring 1-2 fashion garments or accessories they believe may have historic or monetary value for Mr. London to assess.