
Black Friday Weekend!
November 24 – November 26
Find amazing deals, and keep your Holiday traditions alive, when you shop Black Friday Weekend and Black Friday Sales at your Rochester Malls. Eastview is open Black Friday from 7am to 9pm, Saturday, November 25 from 10am to 9pm, and Sunday, November 26 from 11am to 6pm.
Avoid Shipping Stress & Disappointment!
November 27 – December 24
Live your holidays in real life at your Rochester Malls – our stores are stocked and ready, so buy now and take it home today! Why pay for shipping, worry about deliveries coming when you’re not home, or gifts being stuck in the global shipping delays? We have fresh, exciting new stores ready for you to shop, try, buy, and take home today!

Visit Santa
November 18 – December 24
We are thrilled to have Santa at Eastview! Santa will be in Main Court November 18 – December 24. Santa will be at his chair Monday – Saturday: 11am – 7pm and Sunday: 11am – 6pm and December 24: 10am – 5pm (Santa will have to take an afternoon break to feed the reindeer. Breaks are Mon-Sat 3pm-4pm and Sun 2:30pm-3:15pm and December 24 1pm – 1:45pm) We encourage children to write a letter ahead of time to put in Santa’s mailbox!
VIP Recognition (the company that helps bring Santa to Eastview) encourages guests to make a reservation should they wish to avoid the crowds and reserve a specific time to see Santa. Reservations are NOT required, and Santa’s staff will accommodate walk-up visits whenever possible.
As we have in years past, we will offer additional opportunities to visit Santa. Santa Cares is a program for individuals who require additional assistance, extra time, or who need a quieter, less stressful environment. Pet Night is an opportunity for families to bring their furry, four-legged (or scaly, no-legged) family members to meet Santa.
BOPUS & Curbside Pick-Up
Enjoy new ways of shopping at Eastview Mall – many of our retailers make shopping even easier by offering curbside pick-up OR buy online pick-up in store… or both!
Important notes about curbside pick-up: when you complete your transaction, please coordinate the pick-up location with the store. There are six different pick-up locations one outside each mall entrance. When you arrive at the mall, please contact the store directly and stay in your vehicle.

The Pirate Toy Fund & Holiday Toy Drive
We are proud to participate in the PTF Annual Holiday Toy Drive! Help bring a smile to thousands of local children by donating new, unwrapped toys for kids and teens, from newborn to 17 years old. Join us in Main Court on Monday, November 27.
Can’t make it to the drive? No problem! Eastview is a Pirate Toy Fund drop-off location all season (and year) long! Find the collection box by the carousel.

The Perfect Gift for everyone on your list!
Choosing the right gift can be difficult…with a mall gift card your problem is solved! Available for purchase online or at our Customer Service Center (located off the Food Court) and valid at participating merchants at all Rochester Malls.
Holiday & Seasonal Retailers
Eastview is thrilled to offer unique seasonal shops. This year, shoppers will find CinnaRoasted Nuts, Hickory Farms, Christmas Treasures, Go! Calendars Kiosk, Pettis Pools & Spas, Vitalitea, Eye Candy, Ornament Kiosk, Adventures In Climbing, Canvas Gallery, and more!
Holiday Gift Wrap
Ontario ARC’s annual Holiday Gift Wrap Booth will be at Eastview in our Main Court. Proceeds from the Holiday Gift Wrapping Booth benefit the Friends of Ontario ARC Foundation and Ontario ARC’s growing menu of innovative programs and services for people with disabilities or other challenges in Ontario County.
2022 Holiday Performance Series
We are excited to welcome local schools and organizations to Eastview for our Holiday Performance Series. Shoppers can enjoy the musical stylings of our local talent in Cross Court. Interested in performing? Please call the Mall Office at 585-223-3693.