May 21, 2024 – Rochester, NY – Eastview announces retailer Aur Society is coming to the property, the first and only location in Western New York. Currently slated to open this Fall 2024, Aur Society is a brand-new concept, the Eastview storefront will be one of their first ever.  

An empowering lifestyle brand, Aur Society features trend-setting fashion and accessories; each collection within the brand offers its own unique style, from affordable options to luxury pieces. A women’s wear concept, Aur Society’s 6,502 square foot store will open in Main Court, next to LUSH. Aur Society combines the latest technology and customized collections with a strong focus on experiential shopping. Founded with the intention to serve our society, the Aur Society brand is built on unity, inclusiveness, and giving back.

“We are a vibrant brand that stands out because of our unique mix of technology and wide selection of elevated fashion to shop. The Aur Society team is built by career-motivated individuals that are passionate about clothing and community involvement. We want women to know this is the place to go to find that perfect look for any occasion & inside the store there is opportunity to try on new arrivals and genuinely have fun while deciding what to wear,” said Aur Society CMO, Ashley Dennis.

For more information about Eastview, follow us on social media or visit www.eastviewmall.com.


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