May 21, 2024 – Rochester, NY – Eastview announces retailer Aur Society is coming to the property, the first and only location in Western New York. Currently slated to open this Fall 2024, Aur Society is a brand-new concept, the Eastview storefront will be one of their first ever.  

An empowering lifestyle brand, Aur Society features trend-setting fashion and accessories; each collection within the brand offers its own unique style, from affordable options to luxury pieces. A women’s wear concept, Aur Society’s 6,502 square foot store will open in Main Court, next to LUSH. Aur Society combines the latest technology and customized collections with a strong focus on experiential shopping. Founded with the intention to serve our society, the Aur Society brand is built on unity, inclusiveness, and giving back.

“We are a vibrant brand that stands out because of our unique mix of technology and wide selection of elevated fashion to shop. The Aur Society team is built by career-motivated individuals that are passionate about clothing and community involvement. We want women to know this is the place to go to find that perfect look for any occasion & inside the store there is opportunity to try on new arrivals and genuinely have fun while deciding what to wear,” said Aur Society CMO, Ashley Dennis.

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