June 11, 2025 – Rochester, NY – Eastview Mall announces the Grand Opening of Aur Society. An emerging women’s fashion brand, Aur Society Eastview is the only location in the Northeast and the third in the nation; with locations in Alabama and Kansas, their expansion continues to Wisconsin next.
The newly established and fast-growing retailer, Aur Society, is an empowering lifestyle brand featuring trend-setting fashion and accessories; each collection within the brand offers a unique style, from affordable options to luxury pieces. Aur Society offers a range of clothing from everyday items like pants and blouses, to formal dresses and jumpsuits; shoppers can complete their look with purses and jewelry. The new 6,502 square foot store is in Main Court, next to LUSH.
Aur Society combines the latest technology and curated collections with a strong focus on customized shopping to create an unforgettable and unparalleled in-person shopping experience. Shoppers will find exceptional features in the store including a large, private fitting room for parties and personal shopping events. Founded with the intention to serve our society, the Aur Society brand is built on unity, inclusiveness, and giving back.
“We are a vibrant brand that stands out because of our unique mix of technology and wide selection of elevated fashion to shop. The Aur Society team is built by career-motivated individuals that are passionate about clothing and community involvement. We want women to know this is the place to go to find that perfect look for any occasion & inside the store there is opportunity to try on new arrivals and genuinely have fun while deciding what to wear,” said Aur Society CMO, Ashley Dennis.
Since March 2024, Eastview Mall has welcomed eleven new merchants to the tenant mix. Of those merchants, seven – Barnes & Noble, la Vie en Rose, Fun Spot Arcade, Brooks Brothers, Pac Sun, Bespoke Menswear, Aur Society – have opened their doors, and four – Capital One Café, Fabletics, Fries Fries Fries, Rowan – are under construction.
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