June 25, 2025 – Rochester, NY – Eastview Mall announces four more additional merchants – Below Zero Spa, Lolli and Pops, Swarovski, and Urban Planet – will be opening at the shopping center and enhancing the tenant mix; all four will be the only locations in the Rochester market, three will be the first in New York. This news comes just ten weeks after announcing new merchants – Capital One Café, Fabletics, Fries Fries Fries, and Rowan – to the property.
Fashion retailer Urban Planet is one of the fastest growing brands in Canada with over 100 locations, rapidly expanding across the country and now across the border. Coming to the Von Maur Wing, across from Andy’s Candies and Lids, Urban Planet’s 15,080 square foot store is scheduled to open before the 2025 Holiday Season. With a focus on the latest fashion, footwear & accessory trends for young people aged 16 to 24, Urban Planet’s retail philosophy is “shopping should be fun and great fashion should be accessible to everyone”.
Returning to Eastview in the Fall of 2025, Swarovski is renowned for their mastery of crystal cutting, innovation, and design. Offering jewelry, watches, accessories, decorations, and gifts, Swarovski will occupy a 817 square foot storefront near Center Court, between Janie & Jack and Kay Jewelers. For over 125 years, Swarovski has pushed the boundaries of crystal through refinement and exploration, enhancing sparkle.
Lolli and Pops offers a wide selection of candy including gummies, international snacks, an in-house collection, chocolate, bulk candy, and gifts for every occasion; it is projected to open in the Fall of 2025. With stores nationwide and plans to expand, Lolli and Pops’ new 2,400 square foot space combines two storefronts in the Dick’s Wing and will open next to Hannoush Jewelers. With a focus on customer service and the experience of discovery, Lolli and Pops sources the best confections from around the world from a ‘bulk bar’ to handmade truffles.
Locally franchised Below Zero Spa is described as a premier spa offering innovative, non-surgical facial and body treatments enhanced by the power of cold therapy. Slated to open later this Summer, Below Zero Spa‘s new 2,921 square foot storefront will open in the Von Maur Wing, across from The Source. Below Zero Spa services combine cutting-edge technology, a science-based approach, and tailored in-house skincare products to deliver transformative, long-lasting results.
In addition to new merchants, three current tenants will move into fully remodeled stores at new locations: pop culture specialty retailer Box Lunch to Main Court, denim leader Buckle around the corner next to Abercrombie, and Amita’s Xpress Spa to their former space near The GAP.
Since March 2024, Eastview has welcomed fifteen new merchants to the tenant mix. Of those, seven – Barnes & Noble, la Vie en Rose, Fun Spot Arcade, Brooks Brothers, Pac Sun, Bespoke Menswear, Aur Society – have opened their doors, and eight – Below Zero Spa, Capital One Café, Fabletics, Fries Fries Fries, Lolli and Pops, Rowan, Swarovski, and Urban Planet – are under construction.
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