November 21, 2025 – Rochester, NY – Eastview Mall announces two more new merchants to the shopping center just before the holidays – one, Perfumania, has opened their doors and is celebrating their Grand Opening this weekend. The second, Krispy Krunchy Chicken is expected to open their doors soon. Perfumania is the ninth store to open at Eastview since September, Krispy Krunchy Chicken will be the tenth.
Today, America’s largest fragrance retailer, Perfumania opened their doors to Eastview customers. To celebrate their Grand Opening weekend, Perfumania is currently running a ‘Buy One, Get One 50% Off’ sale for their shoppers; shoppers will also receive a free gift with any $139 purchase and may choose from a gold-plated necklace, a large canvas tote, or a Mercedes Benz Bag. Occupying 1,349 square feet in the Dick’s House of Sport Wing next to Yankee Candle, Perfumania specializes in the sale of genuine designer fragrance and related gifts.
With locations throughout the Greater Rochester Area, Krispy Krunchy Chicken serves up a menu of freshly made hand-breaded chicken with a perfect Cajun twist. From crispy chicken nuggets to flavorful Cajun tenders and honey biscuits, every dish is cooked to golden-fried perfection. Located in the Food Court next to Burger King, Krispy Krunchy Chicken’s new 981 square foot store is slated to open this Holiday Season.
In the last fourteen months, Eastview has added twenty new merchants to the tenant mix. Of those, sixteen – la Vie en Rose, Chuck’s Arcade (originally Fun Spot), Brooks Brothers, Pac Sun, Bespoke Menswear, Aur Society, Below Zero Spa, Fabletics, Rowan, Express, Raymour & Flanigan Outlet,Fries Fries Fries, Swarovski, Urban Planet, Lolli & Pops, Perfumania – have opened their doors, and four – Krispy Krunchy Chicken, Capital One Café, Auntie Anne’s second location, and Bass Pro Shops Outpost – are under construction.
In addition to the new merchants at Eastview, pop culture specialty retailer Box Lunch moved to Main Court, Amita’s Spa moved to their former space near The GAP, and denim leader Buckle opens in their new location next to Abercrombie on December 1. Shopper favorites Yankee Candle, Athleta, and FYE have all been recently renovated. Locally owned So Chill Creamery is now under new ownership.
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