Soma: New Vanishing Bras

Now - August 30, 2026

Soma, the intimates brand for women by women, is excited to announce the all-new Vanishing® Collection: the bras designed to disappear under your clothes. Brand new, but still iconic, they have the patented Vanishing® technology everyone loves, but with a super-light feel like never before.

The secret is invisible support. Vanishing bras disappear under even the trickiest tops—no visible lines, seams, bumps or bulges. Lightly lined cups provide beautiful shape and coverage without the weight of traditional padding, creating a barely-there feel you’ll want to wear every day. Because when your bra fits perfectly, it’s one less thing you have to worry about. Bras that disappear. Try them. We dare you.

With more colors, sizes, and styles than ever before, the collection is available in A–G cups. New additions include:

• Vanishing Bralette — lightweight, wirefree support paired with the iconic smoothing Vanishing is known for.
• Vanishing Balconette — designed for open necklines with innovative side-smoothing wings for no spillage.

About Soma Intimates

Soma Intimates offers an exclusive collection of women’s lingerie. Shop for bras, panties, sleepwear, swimwear, shapewear and more.

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