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7979 Pittsford-Victor Road (Route 96). Victor , NY 14564


Two New Retailers, Luxury Car Charging Stations, Coming Soon To Eastview


Two New Retailers Coming Soon To Eastview
Luxury Car Manufacturer Also Installing Charging Stations

Victor, NY – April 24, 2017 – Eastview is poised to welcome several new, unique retailers to the shopping center over the next few months.

BoxLunch, a civic-minded specialty retailer that offers a curated collection of licensed and non-licensed merchandise, will open at Eastview in June. With every $10 spent on pop culture-themed product offerings, BoxLunch helps to provide a meal secured by Feeding America® on behalf of local member food banks. The 1,800 square foot BoxLunch store will be the first in Rochester and Upstate, New York, and will be located in the Macy’s wing.

Soft Surroundings, a store that caters to busy women of all ages, is anticipating a fall opening. With a philosophy of “putting yourself first,” Soft Surroundings will feature apparel for women with a focus on comfort and style. Jewelry, accessories, fragrance and beauty collections are also carried. For the home, Soft Surroundings offers plush bedding, furniture, elegant decorative accessories and beautiful rugs. The 5,000 square foot store will be located near the main entrance of the mall.

In addition to welcoming these two retailers, Tesla will soon open eight Tesla Supercharger stations near the main entrance of the mall, adjacent to Route 96. They are part of the luxury car retailers plan to expand its presence in the Upstate and Western New York area over the next few years.

More new store announcements are expected in the coming months.

The addition of these first-to-market retailers is a direct result of mall owner Wilmorite’s ongoing effort to offer Upstate and Western New York consumers the best shopping experience at Eastview. They join other exclusive stores such Athleta, LEGO, L.L. Bean, Madewell, TUMI, and Von Maur.