OPEN TODAY 10AM - 8PM Mon. Nov. 29 - Fri. Dec. 3

7979 Pittsford-Victor Road (Route 96). Victor , NY 14564
585-223-4420

About

CHEESE MASTERS TO LAUNCH FIRST STORE IN ROCHESTER’S EASTVIEW MALL OCTOBER 1st


9/20/2012

Cheese Masters’ Mission: deliver delicious grilled cheese to the masses. In what is an underserved market, Cheese Masters, Inc is rolling out a series of quick service restaurants that serve ‘create your own’ grilled cheese and melt sandwiches. Cheese Masters will also serve signature sandwiches, soups and macaroni and cheese. Cheese Masters prides itself on serving fresh, high quality foods to their customers. They slice their cheeses and meats daily at each store and vegetables are brought in daily.

Cheese Masters separates itself not only by using the highest quality ingredients, but also in value. Cheese Masters breads are 50% larger than typical deli bread resulting in large, filling sandwiches. Cheese Masters serves affordable food with a Signature Classic selling for just $3.29. Customers can get combo meals starting at just $5.29.

Owner Steven O’Brien, of Rochester, founded Cheese Masters, Inc in August of 2011. Over the past thirteen months Steven has been in negotiations with several malls and property management companies in New York State and Pennsylvania. Ultimately, Steve decided to open the first store right here in Rochester at Eastview Mall.

Rapid expansion is planned through 2013. A mix of corporate owned stores and selling franchises throughout the mid-west will fuel the expansion. Cheese Masters plans to use Rochester as a test market moving forward and into the future.

Here are more details about Cheese Masters. Founder Steven O’Brien, originally from Fairport, NY, stumbled upon the idea for a “create your own” grilled cheese restaurant late in his college years when completing a school project. It was only last year that the dream became a reality when Steve found two additional investors, in Penn Yan, NY and San Francisco, CA, that helped fund the venture. Cheese Masters is currently hiring for all positions.