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7979 Pittsford-Victor Road (Route 96). Victor , NY 14564


Soma Intimates, Vera Bradley Among New Stores Coming To Eastview


Victor, NY – June 26, 2012– Soma Intimates, a boutique store dedicated to offering supremely comfortable, high quality bras, panties, sleepwear and activewear will be opening its first Upstate New York store at Eastview later this summer.  Launched under the Chico's brand umbrella in 2004, Soma Intimates will occupy a 3,600 square foot store in the mall.

Eastview is also announcing that popular handbag and accessory designer Vera Bradley will open their first Upstate New York store at Eastview in 2013. Featuring fun and colorful styles, the 1,900 square foot store will feature a complete line of quilted handbags, accessories, travel items, stationery and eyewear, plus specially designed products for the home.

Also, shoppers awaiting the opening of the new Guess store at Eastview won’t have to wait much longer. The 3,700 square foot store - located in the former Bon Ton wing – is slated to open the first week of July.

The addition of these retailers is a direct result of mall owner Wilmorite’s ongoing effort to offer Western New York consumers the best shopping experience at Eastview.  The addition of high-end department store Von Maur in Fall of 2013 (which will replace the former Bon Ton store) has helped to draw the attention of many upscale retailers who currently do not have stores in the region.

Earlier this year Eastview became home to our area’s first and only LEGO store and LUSH Handmade Cosmetics opened their first Upstate New York Store last holiday season at Eastview.